StylePoints, an innovative digital loyalty currency that rewards users for opting-in to share their data with approved brands and publishers, has appointed London Advertising to spearhead its forthcoming launch.
With data privacy a key concern for consumers, StylePoints aims to provide validation, control and a clear value exchange for online users when they choose to share their data. Likewise, with GDPR, ad blocking and bots creating challenges for publishers and advertisers, StylePoints enables publishers to convert unknown users into known, permissioned users and allows brands to gain deeper insight of who has viewed and engaged with their ads.
Commenting on the appointment, Andy Kulina, founder and chief executive officer of StylePoints, said: “We needed an agency that really understands the shifting digital landscape and could distill our proposition into a simple, powerful message on a global stage. I am delighted to say we found that partner in London Advertising.”
Michael Moszynski, founder and chief executive of London Advertising, which was named International Advertising Business of the Year at The Drum Network Awards, said: “We believe that StylePoints proposition is pitch perfect for today’s marketing environment where data sharing is both king and queen in the strategy chess game.”
London Advertising is positioned to offer an alternative to the traditional agency network, working with clients on every continent from one London-based office.