Nestlé Skin Health has secured a global agency of record in VML London following a five-way pitch.
Jon Sharpe, chief executive of VML Europe, confirmed the win, underlining that its London office will lead work for US, UK, Europe and Asia.
The WPP agency, which has 33 offices across the globe, will produce Nestlé Skin Health’s through-the-line marketing efforts for brands including Cetaphil, Benzac, Loceryl, Differin, and still-in-development brands.
It will deliver local marketing activations across potential growth markets as a means of growing the group's consumer brands. It will manage, lead and consolidate brands and promote them on media including TV, out of home, online and social.
The win marks VML London’s first major scalp since Jon Sharpe took over as CEO in January.
VML replaces numerous agency partners.
Nestlé Skin Health was previous its joint venture with L’Oréal known as Galderma. It took full control in 2014 and has since, sank a lot of capital into the project.