Nike’s brand president retires in tandem with reports of inappropriate behaviour

Nike’s brand president retires amidst reports of inappropriate behaviour

Nike has confirmed that brand president Trevor Edwards is to retire in an internal memo penned by chief executive officer Mark Parker – in which he also revealed that the sportswear giant was dealing with reports of inappropriate behavior.

In the letter, reproduced by Fast Company, Parker wrote: “Over the past few weeks, we’ve become aware of reports of behavior occurring within our organization that do not reflect our core values of inclusivity, respect, and empowerment at a time when we are accelerating our transition to the next stage of growth and advancing our culture. This disturbs and saddens me.”

Parker went on to acknowledge that Nike had work to do to reform its workplace culture, beginning with a full review of HR resources, practices and complaints processes. Nike has also put in place an ‘enhanced process’ to enable whistleblowers to speak out and will up its investment in its internal diversity and inclusion teams.

Edwards will retire in August, serving as an advisor to the restructuring of Nike’s leadership team until that time, with Parker praising his ‘significant contributions’ made over 25 years’ service to the company.

In January Nike was found to be ahead of arch-rivals Adidas in terms of the most valuable football ambassadors on its side.

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