‘Creativity should not just be the domain of the rich, male and white’: about the RARE conference

RARE LDN logo

A partnership between D&AD, Google and the Berlin School of Creative Leadership has produced a two-day masterclass programme called RARE, which will aim to promote growth in diversity across industry creative leadership.

The London event will be run by creatives who have long been at the forefront of the diversity drive across the industry, including; Laura Jordan Bambach, Emily Kortlang and Nadya Powell.

The programme has been created to help develop diverse emerging leaders from film, fashion, arts, commercial design, products and services design, including in-house, brand, UX, creative tech and advertising agency talent.

“We have to prevent talent dropping out” said RARE founder, Stephanie DiGiavincenzo, creative director at Clemenger BBDO, who co-founded the event last year alongside Tara McKenty, creative director, Google. RARE launched in Sydney last November. The pair now plan to grow the event globally.

“Creativity should not just be the domain of the rich, male and white as true creativity happens when different people inspire and provoke each other,” stated Nadya Powell, co-chair of RARE, and co-founder of Utopia.

The teaching programme will feature much of the industry’s top diverse creative talent including; Chaka Sobhani, chief creative officer, Leo Burnett, Oliver Pericovich, founder and Executive Director, Skateistan, Jenn Nkiru, award-winning visionary artist and director, from Peckham, London, Sulaiman Khan, CEO, ThisAbilityClub, and Nishma Robb, head of marketing at Google, as well as Tea Uglow, creative director of Google’s Creative Lab, Sydney.

Proceeds from RARE will go towards the development of creative talent, including the funding of bursaries.

The event, running from 21 to 23 April, will be supported by Saatchi&Saatchi, 72andSunny, Havas, Sweetshop, Sample, Skateistan, Google and YouTube, as well Utopia and Mr President.

To find more details on how to get involved, check out the official event website.

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