Karmarama absorbs Kaper brand: ‘a natural next step’ says founder McCafferty

Karmarama absorbs Kaper brand

Karmarama has simplified its agency structure by having its PR wing Kaper drop its name and operate under Karmarama in a bid to simplify the offering for clients.

Leading Karmarama’s PR unit will be newly appointed Rosie Holden. The former John Doe managing director is tasked with delivering “culturally relevant” work. The Accenture-owned marcomms group will have Holden on board from 3 April.

Chris McCafferty, founder of Kaper, is stepping up as managing director in Accenture Interactive’s UK Experience Agency operations which boasts Maserati as its first client. He will also work with Holden on PR clients such as Ikea, Virgin Trains and Vauxhall.

On the restructure, McCafferty said: “Clients are looking for ever more connected creativity and simpler agency relationships. We’ve been part of the Karmarama family from day one, so uniting under the one brand is a natural next step.

“Rosie’s track record of award winning, culturally-driven work speaks for itself. We can’t wait to welcome her and for her to push forward our vision for brave, integrated campaigning."

Holden has experience working with brands including Adidas Originals, Beats by Dre and a Pernod-Ricard portfolio that included flagship brands Absolut and Malibu. She previously worked in director roles at M&C Saatchi Sport & Entertainment and Exposure.

Giving an idea of the voice and impact the agency wants, James Denton-Clark, managing director at Karmarama said: “We want all of our ideas to be part of a broader conversation, like our recent work for The Army which drove widespread debate on the issue of inclusion. Rosie will be invaluable in helping us to create work for our clients that has a cultural currency of its own.”

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