A seemingly innocuous Mother’s Day advert communicating the simple pleasures of a cream tea scone has caused offence in Cornwall for its depiction of jam ladled on top of cream – a practice normally reserved to neighbouring Devon.
Lanhydrock National Trust’s perverse condiment ordering immediately drew the wrath of Cornish locals who have patriotically dolloped cream on top of jam for generations in order to distinguish themselves from rival counties.
Colin Leggo, from Twitter campaign group @JamFirst, commented: "It's all about identity, it's like the pasty as well. If people get something wrong that you're so connected with... We love how passionate people can be about it, but the reaction did seem full on."
Lanhydrock National Trust has since apologised for its ‘heinous mistake’ and has dished out all staff members with #Jamfirst badges to prevent a recurrence of the faux pas. It has also ‘reprimanded and marched back over the Tamar’ the staff member responsible for the outrage.
Cornwall has long been proud of its food traditions with Greggs considering renaming its Cornish pasties as 'the pasty formerly known as Cornish!' after the delicacy was granted EU Protected Geographical Indication.