Team Eleven Integrated a campaign for Good Mood Food, across TV, press, brochure and digital following a competitive pitch.
The new TV work, which airs in March, is a step change for Wiltshire Farm Foods, who previously used celebrities to endorse the products and service. The shift to showing real people enjoying life, their friends and their community to the full dramatises how your food choices help to maintain or increase your independence, helping you to age well. And Wiltshire Farm Foods is food that puts you in a good mood with an unmatched service.
We felt very strongly that we wanted executions which focused on the audience but we also knew the risks of working with an elderly audience – if you’re too ‘advertising’ they’ll turn off – there would be no grannies at the bingo with pink hair ageing well, this is about aspiration but within reason.
We partnered with Kream to bring alive the depth of understanding we have of the business, the knowledge we have of the sector and the strategy.
This case study was first published at recommendedagencies.com on 11/03/2018.