Brands and agencies press for progress: an #InternationalWomensDay roundup

Brands and agencies use International Women's Day as a way to celebrate, but also to address roadblocks to equality. / Vodafone

International Women's Day has taken on added meaning in the advertising sector, with the rise of anonymous whistleblowers, revelations of a ever-wide gender pay gap, and the rise of movements such as #MeToo, #TimesUp and others.

On this day, brands from all over the world have celebrated women through use of stunts and special content. Some standout examples from India were featured earlier today. Agencies have also taken extra initiative today, celebrating those women blazing trails, while also addressing all the roadblocks all women still face each day.

Below, you'll find some of the ways both brands and agencies took initiative to take on women's issues.

Vodafone: Raising Voices by Santo

Added 08 March 2018
Agency: Santo
Overall Rating
5/5 Vote

FreshMenu: #SheSpeaks by Under 25

Added 07 March 2018
Agency: Under 25
Overall Rating
5/5 Vote
Overall Rating
5/5 Vote
Overall Rating
4/5 Vote
Overall Rating
5/5 Vote

Uber: #DrivenWomen

Added 07 March 2018
Overall Rating
5/5 Vote
Overall Rating
5/5 Vote

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