Amy Kean has departed her role as vice president of strategy and planning for Beamly, Coty’s in-house digital agency, to become head of strategic innovation at Starcom Global Clients.
In a role which will see her report directly to Jodie Stranger, UK group chief executive and president of global network clients, Kean will take responsibility for the strategic direction of Starcom’s innovation programmes for clients around the world, as well as working with the agency’s media and tech partners to devise a long-term vision for each brand.
Stranger said: “Amy’s appointment will be instrumental in continuing to focus our agency on driving innovative solutions for our clients. Working closely with our various partners, we are setting out to take a strategic, data and human-led approach to deliver experiences between our consumers and brands.”
Kean added: “In today’s marketing environment, media agencies are under increasing pressure to be faster and more efficient. It’s important not to let this evolution to the agency model stifle creativity and innovation.”