Peet has rolled out a campaign using virtual reality and 360° footage to reinvent the home buying journey for its customers and change the way they imagine their lives in their new surroundings.
The Peet Vision360 application, created by Ogilvy Melbourne for the residential land developer, uses the VR and 360° footage to help homebuyers envision their new home in the new surroundings, through the eyes of the developer, instead of just reading brochures.
Key features of the community like parks, playgrounds, waterways and sports precincts, will be available in the interactive virtual space called the ‘Experiential Room’
“At Peet we are always looking for new and innovative ways to enhance the buyer experience,” said Brendan Gore, managing director and chief executive of Peet.
“Using virtual reality technology, Peet Vision360 allows customers to fly through established Peet communities to get a full 360° picture of what their life could look like.”
Customers will be able to use this technology in seven communities in Melbourne like Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.