The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who discovered that for her 'a woman's place' is in the navy.
Part of WCRS and Engine's ‘Made in the Royal Navy’ campaign the series seeks to showcase opportunities for women and apprentices in the service by focussing on specific individuals; namely Louise and Modou.
‘Louise’s Story’ appears online and on television this week, highlighting the variety of opportunities the Royal Navy can offer from flying a helicopter to driving a speedboat or fixing an engine. It riffs of the old fashion notion of 'a woman's place', swapping life behind the chippie counter for an enthralling career on the ships.
‘Modou’s Story’ adopts a similar tack, charting the life story of a young man who has never tired of pushing himself culminating in completing an apprenticeship.
Paul Colley, head of marketing at the Royal Navy, said: “The Royal Navy prides itself on being an organisation in which individuals can reach their full potential, regardless of gender or background. Our latest ‘Made in the Royal Navy’
Royal Navy: Louise's Story/Modou's Story by WCRS & Trailer ParkAdded 06 March 2018
films show the wealth of opportunities that the Navy provides for all recruits.”
Orlando Warner, WCRS creative director, added: “This brief presented a great opportunity to celebrate the Royal Navy as an equal opportunities employer and an organisation committed to the personal as well as professional development of its recruits.
"With the help of director Greg Hackett, we’ve created two emotional films that showcase the thrilling possibilities available to anyone joining the Royal Navy today.”
‘Louise’s Story’ will be aired on TV, VoD and social platforms until 25 March with ‘Modou’s Story’ following in June.
The video push follows the launch of an online recruitment hub to better explain what the Royal navy is all about.