Kellogg’s has launched a series of new executions for its Amazing Creations Masterbrand campaign, featuring YouTube star Zach King.
The campaign, which was created in collaboration with J. Walter Thompson Sydney, went live this week (March 6), comprising of two TVCs and one longform video, drawing on the talents of Simone Giertz, a YouTube content creator known for building useless machines and has more than 900,000 subscribers.
Her robots were put to work demonstrate how Kellogg’s products like Crunchy Nut and Froot Loops can be mixed with other ingredients to create snacks.
“The campaign is a huge opportunity to showcase how Kellogg’s cereals can be enjoyed outside the traditional breakfast occasion,” said Tamara Howe, Kellogg’s ANZ marketing director.
“By sharing fun and delicious snacking ideas with our foods we’re engaging with people who might not have considered using cereal in this way.”