Facebook is sourcing outside talent to fast track its ambitions in video with the recruitment of the former head of BuzzFeed Studios to lead its global video content together with an ex-Pinterest executive to take the reigns of Facebook Watch, a proprietary video content platform.
Matthew Henick, a former head of BuzzFeed Studios, will serve as a figurehead for Facebook’s global video content strategy and planning while new colleague Mike Bidgoli, formerly of Pinterest, will head up Facebook Watch.
This latter initiative was offered to a select number of US users last August and can be accessed via the firms mobile and television apps as well as its website, from where members can access a range of content such as women’s basketball, parenting advice and an unscripted series by Kim Kardashian West.
The double bill of appointments follows a significant ramping up of Facebook’s presence in the sector as it seeks to muscle in on the television market.
Facebook’s recruitment drive is an acknowledgement that the social media platform must do more if it is to compete with entrenched rivals in the video sector such as Netflix, Amazon and Alphabet let alone traditional television networks.