Diageo uses storytelling to bring to life the making of Bundaberg Rum

Diageo Australia has launched four new Bundaberg Rum TVCs that celebrate the craft behind the Australian spirit.

The series of four 15 second television spots which was created and executed by Leo Burnett Sydney, are part of the ‘Unmistakably Ours’ brand campaign. The first TVC aired on 4 March.

Filmed on the Bundaberg Rum Estate and surrounding sugar cane fields, the new spots bring to life the stories behind the making of the liquor like the craftspeople that make it, the brand’s history and its locally sourced ingredients. The talent of the TVC are distillers, blenders and people who work at the distillery.

“As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the distillery – putting the spotlight on our people and award-wining product. Bundaberg Rum is made by a small group of just 34 people, with locally sourced ingredients,” said Karl Roche, Bundaberg Rum senior brand manager.

“It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”

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