Creative Work of the Week APAC: dating app to match women with furry animals wins hearts

The winner of this week's creative work of the week in Asia Pacific is Sydney Dogs and Cats Home, which launched a campaign on female-first dating app named Bumble, to bring a warm and furry activation to Sydney on Valentine’s Day.

The campaign was created by JWT to raise funds for Sydney’s only not-for-profit pound. The agency used a pop-up photography studio, where Australians can create their own suite of ‘date bait’ profile pics, featuring adorable rescue dogs.

People only needed to pay $10 to have their professional portraits taken with a host of cuddly pups and the money raised went directly to Sydney Dogs and Cats Home, to help them raise the $3 million they need to build the animals a new home.

There was also a video created to send to all those that participated as an EDM, which uncovered any doggy-inspired love stories, with any lucky love birds being taken back to the shelter for a champagne doggy date to wrap the story.

Overall Rating
4/5 Vote

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs