The winner of this week's creative work of the week in Asia Pacific is Sydney Dogs and Cats Home, which launched a campaign on female-first dating app named Bumble, to bring a warm and furry activation to Sydney on Valentine’s Day.
The campaign was created by JWT to raise funds for Sydney’s only not-for-profit pound. The agency used a pop-up photography studio, where Australians can create their own suite of ‘date bait’ profile pics, featuring adorable rescue dogs.
People only needed to pay $10 to have their professional portraits taken with a host of cuddly pups and the money raised went directly to Sydney Dogs and Cats Home, to help them raise the $3 million they need to build the animals a new home.
There was also a video created to send to all those that participated as an EDM, which uncovered any doggy-inspired love stories, with any lucky love birds being taken back to the shelter for a champagne doggy date to wrap the story.