Williams Murray Hamm, WWF-UK, RAPP, Taxi Studio Ltd, Design Bridge and Perlfisher are amongst the judges for The Drum Design Awards 2018. The entry deadline for these awards has now passed, but you can still enter by applying for an extension.
Hear about the best practices from some of our judges — Georgie Bridge, director of brand and design at WWF-UK and Garrick Hamm, creative partner at Williams Murray Hamm.
The industry is so noisy right now, there are copious amounts of channels and ways to market the ever-increasing amount of content, says Bridge.
“We need to think about how to cut through, to connect with our audiences on an emotional and human level. There is too much ‘wallpaper’ without meaning.”
That is why The Design Awards exclusively recognise great design being produced by agencies globally and showcase the best the industry has to offer.
Bridge wants to see creativity, craftsmanship and lateral thought from this year’s entrants, as well as how these elements fuse together to achieve great results.
“Great design effectively solves problems,” she said. “It challenges our thinking and ultimately changes our world. Not a small task! So, let’s celebrate the skills that this takes. I’m looking forward to seeing entries that make me see things from a new perspective and feel differently whether that’s through innovative ideas or new approaches to familiar problems.”
These awards are a useful way of seeing a snapshot of the best creative work in the past year, says Hamm. “I enjoy seeing some really fresh new ideas that give you a bit of a kick up the backside. We operate in our own little bubble and by seeing other people’s work, especially over a day or two period, you suddenly realise there are so many people doing so much better work than you.
“We still believe that, from an agency POV, these awards attract youngsters to you because they can see that you have done interesting and good stuff and also, helps give a sort of filter for clients because they can see, you are doing some interesting stuff.”
This year, the Design Awards are also running a new category that will celebrate the top designers under 30. You can enter now by filling out the survey, nominating yourself or someone you think deserves recognition for their hard work.
The entry deadline has now passed for the awards but you can apply for an extension by contacting Hannah.Docherty@thedrum.com.