Swiggy rolls out 'MyValenDine' to celebrate Valentine's Day

Swiggy rolls out an opt-in platform 'MyValenDine' to mark Valentine's Day

Indian online food app Swiggy has introduced a matchmaking platform based on food habits to mark the Valentine's Day.

Swiggy collaborated with Dentsu Webchutney to create My ValenDine, an opt-in platform, which uses interested Swiggy users’ order history, and matches them based on their favourite food and preferences. Users can log into the website to find out who their ValenDine’s matches are.

Ashish Lingamneni, assistant vice president – marketing, Swiggy said: “Food is one thing that nearly every Indian loves, in their own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food.

"As India’s top food delivery service, we see these similarities on a daily basis. So we thought, ‘What could we do with India’s greatest talking point – food?"

Overall Rating
4/5 Vote

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs