Olly Whitman takes on creative director role at Synergy Creative

Olly Whitman starts his new role as creative director at Synergy

Olly Whitman joins Synergy Creative's expanding team as creative director, tasked with leading and growing the agency's creative studio, as well as overseeing the agency’s creative output across its existing client base, including brands like Argos, Lidl, Vodafone, Odeon Cinemas Group and Simplyhealth.

Whitman has over 15 years' experience working across a diverse range of clients and agencies, joining Synergy from Six where he was design director and creative lead on the agency’s branding projects for blue chip clients. He brings a mix of concept generation, art direction and team management skills to the business, and will be looking to grow the creative team headcount and skillset further.

“A week in and I’ve been really impressed by the people, culture and creativity at Synergy," shared Whitman. "With everything from global rebrands and virtual reality experiences to change programmes and business transformation, the creative opportunity here is massive. I’m really looking forward to getting stuck in.”

Whitman’s appointment means Synergy’s co-founder and previous creative director, Giles Hicks, now takes on a new role as executive creative director, focusing on new business growth and fulfilling the increasing demand for Synergy’s creativity and innovation programmes.

He commented: “The past 12 months have been great for us at Synergy, we’ve added some fantastic new brands to our books and as our capability grows we need a creative director to inspire the team to continued excellent creative work. We’ve found that in Olly and we’re delighted he’s joined the team.”

Whitman takes his place on Synergy’s management team alongside the recently promoted Chris Giddings and Rhiannon Stroud. The trio sit alongside client services director Emma Holland and co-founders Gemma McGrattan, Nicky Clark and Giles Hicks to help guide and shape the future of the agency.

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