India's homegrown messenger company Hike has partnered with cab hailing service Ola.
The partnership will enable Hike users to book an Ola cab or an auto through the app. Hike users can either pay directly or through Hike Wallet.
Kavin Bharti Mittal, founder and chief executive, Hike, said: “We are delighted to partner with Ola to bring taxi and auto bookings to our users on Hike, a first in a messaging app in India.
"We’ve made the experience incredibly simple with no need for a login and payments available through the Hike Wallet. We’re really excited by the potential of this."
Hike recently partnered with Airtel, to embed its ‘Total’ feature on mobile devices under Airtel’s ‘Mera Pehla Smartphone’ (My first smarthpone) initiative. Meanwhile, Ola drove its first international expansion in Australia last month.