Manchester United has announced the extension of its partnership with South Korean pharmaceuticals company, Cho-A Pharm in South Korea and Vietnam.
The partnership, which began in 2014, saw both parties organise events like the Cho-A Saturday Night Soccer Party and a special art exhibition to support the company’s ‘Project A’ CSR programme, which created the chance for United fans to get closer to the Old Trafford experience and raise Cho-A’s industry thought leadership.
These events have been designed both to raise Cho-A’s brand and product awareness and to connect with the tens of millions of Manchester United fans across the two countries.
“As a professional sports club, health and well-being is at the forefront of everything we do. It is something we encourage not only among our elite players, but also our staff and fans," said Richard Arnold, Manchester United’s group managing director.
“With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle. Our partnership with Cho-A has been a success from the very beginning and everyone at the club is delighted to be able to build on this and continue our winning relationship.”
The club is well-supported in Asia Pacific, as United has been named as the most popular team online in China