Six months on from launch a new mobile responsive website, the Royal College of Occupational Therapists (RCOT) has seen an increase of 89% in mobile traffic (over the same period the previous year), a 43% reduction in bounce rate and an overall 31% increase in users.
With 32,000 members, RCOT provides a hub of support and training to professional occupational therapists that change the lives of people all over Britain.
Manchester-based web development specialist CTI Digital rebuilt the RCOT website and is continuing to work with RCOT over a three-year period to help deliver their digital roadmap including ongoing SEO.
James Patterson, digital manager of RCOT, said: “We have received great feedback regarding the new website and have much greater flexibility in content population and distribution. CTI Digital were great at understanding our requirements and working agile to deliver our Mimimum Viable Product website in a short timeline. We are seeing great progress with our new features launching on the site each month and have great buy-in from our members and digital steering group on the direction our digital roadmap is taking the business.”
David Beswick, managing director of CTI Digital, commented: “This is a great example of how a client with a long-term objective was able to see a quick launch using our agile methodology. We consulted with the RCOT digital steering group regularly to ensure we were delivering the requirements the business needed for launch, which has culminated with some great results in the first six months.”
CTI Digital, part of the Paperhat Group, is a full-service digital agency with offices in Manchester and London. Established in 2003, the agency now has a team of over 70 staff servicing a client roster which includes the British Council, Greater London Authority, McGraw Hill Education and Merlin Entertainments.