Mastercard has come back for more Uefa Champions League action after agreeing to extend its existing partnership through 2018-21, including sponsorship rights for the Uefa Super Cup in 2018, 2019 and 2020.
The payments and technology giant kicked off its association with the premier European football tournament in 1994, beginning an unbroken run of association with the continent-wide club competition.
Guy-Laurent Epstein, Uefa events SA marketing director, commented: “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with Mastercard. Partnering with a global brand such as Mastercard presents many benefits and opportunities for Uefa and we are excited about continuing our excellent relationship over the coming years.”
Javier Pérez, president Mastercard Europe, said: “We are very proud to renew our long-standing sponsorship of the Uefa Champions League. Key sporting events are a great way for us to directly connect fans across the world to their passion. We will also continue to create innovative business-building opportunities for our partners. As we enjoy our 24th year as an official sponsor, we are excited to witness new priceless moments at this year’s Uefa Champions League Final in Kyiv. Looking forward to ‘Start Something Priceless’ for at least another three years!”
Heineken, Nissan and PepsiCo have all recently extended their own sponsorship deals for the 2018-21 tournaments with Santander becoming the latest brand to join their number.