Gone is the distinctive sun-like orb and in its place is a dark blue coat with yellow accents, which will eventually be reproduced on all its aircraft as well as on boarding passes, airport counters and online.
Seeking to marry a hundred-year heritage defined by a pictographic representation of a crane, the company has kept this connection to its past intact while tweaking the colour scheme to give it a fresh look.
Carsten Spohr, chairman of the executive board of Deutsche Lufthansa AG, said: “Lufthansa has changed and is more modern and successful than ever. From now on, this will also be visible to the public through a new design.
"The crane has always been with us and clearly stands for the promising performance from Lufthansa. To this day, it still stands as a symbol of highest quality, excellent service, flying expertise, reliability, innovative spirit; and it stands for trust.”
Designed by graphic artist Otto Firle the crane trademark has become Lufthansa’s defining symbol but has been slimmed down with a thinner ring for a more elegant look and blues darkened.
To mark the new look Lufthansa has launched its #SayYesToTheWorld brand campaign.
The Lufthansa Group recently ribbed rivals Ryanair with a pun-centric capitalisation on the Irish carrier's spate of woes, including high levels of flight cancellation.