Industry stalwarts from the Lego Group, Facebook Atlas, Merkle and Zoopla have been confirmed as the judges for The Drum Search Awards. We are extending the deadline for the awards to put your outstanding work in front of a panel of industry experts.
This year’s panel will see the likes of: Edward Ball, managing director, Jellyfish; Andy Mihalop, head of Northern Europe, Facebook Atlas; Vincent Coyle, head of digital marketing, Zoopla; Luis Navarrete Gómez, head of global search marketing, LEGO Group; Kristina Kalpokaite, head of paid media, Summit Media; Jocelyn Le Conte, head of search, Merkle and Lisa Myers, chief executive officer, Verve Search, with many more to be announced.
Kalpokaite is keen to see the industry move away from media silos and budget separation, with media becoming smarter, more targeted, personal and relevant through creativity and technology.
She said: “I am looking forward to engaging with the best talent in the industry and cannot wait to see just how far we have come in just a year. I would like to see more audience-first approaches, acknowledging that as advertisers, we talk to a person on a day-to-day basis and we talk to them because we have something to share
"Over the past few years, the industry has seen an increase on the number of industry events and awards that happen in the search industry,” Navarrete Gómez said. “This is a good thing; however, the industry is becoming very mature and, in the UK, it is taking the lead in terms of how developed it is.
“The Drum Awards are one of the most prestigious awards in this industry and I believe that everyone who works, or has worked in this area for long enough, know these awards very well. It is an honour to be a part of the judging panel and I am delighted to have been asked.”
There are three specific areas that Navarrete Gómez will look at when judging. He said: “The first, creativity. How these entries are demonstrating that creativity can be produced in search marketing and how they are creating innovative work. Performance is the second area, we want to see campaigns that truly see the value of its business and customer. Finally, world class expertise is what we are looking in the entries this year.”
The Drum Search Awards celebrates the individuals and companies at the forefront of the search Industry. The entry deadline has passed, however, you can apply for an extension by contacting firstname.lastname@example.org.