Programmatic is here to stay but it’s still a very young media, says IAB UK’s senior programmes manager, Dee Frew, a judge for The Drum Digital Trading Awards 2018.
The Digital Trading Awards recognises and rewards the very best in the ad-tech/programmatic environment, showcasing the best of the best in terms of high value service or technology in the digital media/trading ecosystem.
Following are five examples of winners from 2017.
Drawbridge cross-device platform
Best Audience Measurement Platform
Drawbridge’s cross-device platform provides marketers with a 360-degree view of consumers, following their journey from intent to purchase, across devices and in offline environments. The built-in measurement suite offers precise visibility and learnings into each brand’s audience, including demographic and geographic performance trends, reach and frequency overlaps and offline interactions.
Elli Papadaki, head of programmatic and digital revenue, Vogue
Digital Trading Leader of the Year
Moving to Conde Naste in February 2017 after a very successful period as global head of programmatic at the Financial Times where she joined as a sales executive in the 2005.
Having risen through the ranks of the firm and is now the head of programmatic and digital revenue within Vogue, responsible for the publisher’s adtech.
Unique Digital and Addison Lee: Cross-channel app growth
Best Cross Platform Campaign
Addison Lee re-branded and refreshed its mobile app in 2016. Unique Digital built an integrated mobile strategy across multiple media executions and the results saw a 25% increase in net profit generated from the app and nearly 30,000 new app users in a period of four months.
Andy Murray: Master Your Dreams
Best Video Campaign
Standard Life is the global partner to tennis champion Andy Murray. Its role is to create and deliver engaging content to a core audience, to raise awareness and understanding of the shared values between Andy Murray and the brand.
Best Attribution Solution
Working with Infectious Media, MBNA used viewability data to understand the true incremental impact of its programmatic advertising. MBNA claims it can now say which conversions were driven directly by its display activity.
Have you created amazing work that should be shouted out about? The Drum Digital Trading Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.
Sponsor for the awards is Tapad.