Viewers of the Super Bowl used to have to wait until game time to watch the collection of highly anticipated ads, and brands used to guard their creative like a front line does a star quarterback. But times have changed and now brands will happily put their $5m-plus ads out for maximum viewing exposure.
Below are some of the latest ads that are set to air during the Super Bowl. They range from the biggest brands to smaller regional and local businesses. While some brands will no doubt wait for the game to kickoff before they put their ads live, these brands and agencies want you to take a look now.
To vote for your favorite, click on the stars and hit the vote button. And to view all the Super Bowl news and watch more ads, click here.