Which agencies & creatives won the most awards globally in advertising during 2017? The Drum's Big Won Rankings revealed

The 2018 award wins of 2018

The Drum has published a selection of highlights from The Drum’s Big Won Rankings, a report that uses global awards data to determine the most successful creatives and companies working in advertising.

The full report will be released on 19 February and will feature top agencies by region, top planners and more details on award winning creatives.

The research includes 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers.

The points total was made up of winners taken from a global array of the industry's top awards, including D&AD, Cannes Lions and the Clios, among many more.

Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by Australia with 2436 points and India scored 2248 points for the year. The United Kingdom came fourth with 2164 points and fifth was Brazil with 1960 points.

Below are lists of the winners and the number of points they accrued from their award wins throughout 2017.

Top 10 Networks

AgencyPoints
BBDO3999
Ogilvy2586
McCann2532
DDB1861
Publicis1402
TBWA1345
Leo Burnett1299
JWT1249
Y&R1105
Grey803

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Top Holding Companies

CompanyPoints
Omnicom7823
WPP6150
IPG3480
Publicis3298
Dentsu Aegis1413

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Top 10 countries for Creativity 2017

CountryPoints
United States6132
Australia2436
India2248
United Kingdom2198
Brazil2050
Japan1650
France1596
Canada1583
United Arab Emirates1571
Spain1449

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Top 10 Media Agency Networks

NetworkPoints
Mindshare168
OMD151
PHD115
Starcom102
UM68
Mediacom64
Havas Media61
MEC43
Initiative28
Zenith6

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Top 10 Agencies for Creativity

AgencyLocationPoints
Clemenger BBDOMelbourne, Australia799
AlmapBBDOSao Paulo, Brazil601
BBDONew York, USA518
McCannNew York, USA507
BetcParis, France430
ColensoBBDOAuckland, New Zealand397
DentsuTokyo, Japan397
ImpactBBDODubai, UAE43
DavidMiami, USA28
adam&eveDDBLondon, UK309

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Top 10 most awarded Campaigns

CampaignClientAgencyPoints
Meet GrahamTransport Accident CommissionClemenger BBDO Melbourne533
Fearless GirlState Street Global AdvisorsMcCann New York308
Like my AddictionAddict Aide FranceBetc France Paris212
The Refugee NationAmnesty InternationalOgilvy New York199
HungerithmMars Chocolate AustraliaClemenger BBDO Melbourne172
THE IMMUNITY CHARMMinistry of Public Health, AfghanistanMcCann India160
EvanSandy Hook Promise USABBDO New York160
Made Possible by MelbourneUniversity of MelbourneMcCann Erickson Melbourne159
Google Home of the WhopperBurger KingDavid Miami USA154
IKEA: Cook this PageIKEA CanadaLeo Burnett Canada Toronto147

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Top 10 Clients

ClientLocationPoints
Transport Accident Commission AustraliaAustralia556
State Street Global AdvisorsUnited States256
S.C.Johnson ~U.S.A.United States228
DKSH Thailand Ltd.Thailand211
Sagawa ShoyuJapan209
AP ThailandThailand197
TwitterUnited States188
Adidas IndiaIndia181
Donate Life AmericaUnited States179
Addict Aide FranceFrance179

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Top 10 Chief Creative Officers

RankNameCompanyPoints
1Ant KeoghClemenger BBDO Melbourne Australia736
2Sean BryanMcCann New York USA585
3Eric SilverMcCann New York USA575
4Luiz SanchesAlmapBBDO Brazil413
5Greg HahnBBDO New York USA388
6David LubarsBBDO New York USA366
7Joe SciarrottaOgilvy & Mather Chicago USA338
8Stephane XiberraBetc France331
9Joyce King ThomasMcCann New York USA310
10Prasoon JoshiMcCann India275

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Top 10 Executive Creative Directors

RankNameCompanyPoints
1Bruno ProsperiAlmapBBDO Brazil470
2Fadi YaishImpact BBDO UAE331
3Ben Tollettadam&eveDDB UK268
4Richard Brimadam&eveDDB UK263
=5Matt LawsonMcCann Erickson Melbourne Australia 254
=5Paul ChanCheil Worldwide Germany254
7Nancy HannonOgilvy & Mather Chicago USA242
8Wisit LumsiricharoenchokeOgilvy Group Thailand210
9Jon WagnerOgilvy New York USA199
10Saharath SawadatikomCJ Worx Thailand197

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Top 10 Creative Directors

RankNameCompanyPoints
=1Evan RobertsClemenger BBDO Melbourne Australia752
=1Stephen De WolfClemenger BBDO Melbourne Australia752
=3Benjamin Yung JrAlmapBBDO Brazil332
=3Marcelo NogueiraAlmapBBDO Brazil332
5PernilAlmapBBDO Brazil312
6Tom MurphyMcCann New York US308
7Andre GolaAlmapBBDO Brazil295
8Bastien BaumannMcCann New York US243
=9Mark BrukerOgilvy & Mather Chicago USA218
=9Luissandro Del GobboOgilvy & Mather Chicago USA218

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Bespoke reports revealing insights about your agency’s performance are available on request. Please contact sam.scott@thedrum.com for more information.

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