HDFC Life in its latest campaign has integrated influencers to highlight how financial independence is no longer mutually exclusive with one's dreams.
The campaign #DreamsComeTrue is executed by Dentsu Webchutney and Design Fabric and features influencers Shamir Reuben, Naina Mansukhani, Sapan Verma, Sahiba Madan, Saba Azad, Priyanka Bose, Harshvardhan Kadam and Payal Khandwala. All the influencers have shared their struggles and how they achieved what they wanted by overcoming them.
The campaign was rolled out on Instagram first and was then shared across Facebook and LinkedIn as well.
Vishal Subharwal, SVP, e-commerce and digital marketing, analytics and business insights at HDFC Life said: "Young aspirants form one of the most important segments for us at HDFC Life and it was important that we speak to them in their language on a platform of their choice. A new India is being built around us on the foundation of the entrepreneurial zeal and enthusiasm of this generation. While many brands have spoken about entrepreneurial success stories, few have covered the financial discipline and rigour required for dreams to bear fruit.
And that insight is exactly what we used for the #DreamsComeTrue campaign on Instagram which touched upon eight such stories, capturing what each individual had achieved despite personal & professional strife and their financial learnings through it all. Protecting one's present using life and health insurance while investing for the future is important key to financial independence."
Sanket Avlani, creative director at Design Fabric said: "We spoke to artists about their 'dreams that have come true', and encouraged them to talk openly about their methods and tactics that helped them. For the fans, there are always questions about how their idols got to where they are, especially in terms of monies and finances. We believe we've given access to all these questions, across different disciplines of creators. And through the lens of the photographer Ashish Shah, we've captured these artists in their moment of self-introspection."