To tease its fourth Super Bowl campaign, Avocados from Mexico utilized the talents of Hollywood sort-of star Chris Elliott for a comically bizarre infomercial. The actor makes an appearance in the brand’s Super Bowl in-game spot, but the real stars are the actors who cause mayhem when they find out there are no chips for the guacamole.
Airing during the second quarter of the Super Bowl, Avocados from Mexico’s ‘GuacWorld’ unites a chosen few in a perfect world. In the spot, a group of people are in the desert under a clear, utopian dome. The leader states that all the bad has been sealed out and they have everything they’ve always wanted in an idyllic paradise, including massages, peaceful music, plentiful avocados, and Elliott signing autographs, for some reason. But it doesn’t take much for this ideal society to start unravelling once its celebrated leader is met with a world-defining question from one of the followers: “where are the chips?”
When they see that the chips are outside the dome, chaos ensues until the leader shows them that they can put avocados and guac on other things, like toast and salads. Order is restored…until the wifi goes down.
The campaign was created by GSD&M, and only the 30-second spot will be shown during the game. View the 60-second spot by clicking the Creative Works box below.