After a few teasers featuring actor Peter Dinklage backing Doritos Blaze and Morgan Freeman standing behind Mtn Dew Ice, the two PepsiCo products finally released their upcoming joint Super Bowl ad.
The commercial, created by Goodby Silverstein & Partners, features Dinklage bringing the heat with a scorching lip-sync rendition of Rhymes’s verse from the track ‘Look at Me Now,’ while Freeman chills with an ice-cold lip-sync performance of Elliott’s chart-topping hit “Get Ur Freak On.” Dinklage’s scene is engulfed in flames, which then freezes over once Freeman takes a chug of Mtn Dew Ice.
In the teasers for the spot, Rhymes and Elliott act as the duo’s ‘coaches,’ and as the intensity rises in the rap battle, the two artists make cameo appearances to continue their support.
To extend the fan experience, an exclusive Snapchat lens will be available starting on Super Bowl Sunday, where fans can record their own performance inspired by the advertisement. They can then pick a side – either Doritos Blaze or Mtn Dew Ice – and get in on the conversation by following @Doritos and #SpitFire, as well as @MountainDew and #IceCold, on Twitter and Instagram.
Both brands return to the Super Bowl after Doritos had a successful 10-year run of the ‘Crash the Super Bowl’ campaign that concluded at Super Bowl 50, and Mountain Dew launched its ‘Puppymonkeybaby’ ad in the 2016 game.