BJL in tune with Marshall Amplification with new brand positioning & identity

BJL in tune with Marshall Amplification with new brand positioning & identity

BJL has been sounded out by venerable music brand Marshall Amplification to produce a new brand positioning and identity for the famed manufacturer.

Building on the brands rock 'n' roll heritage BJL will help the music brand reach out to the next generation of music lovers with the roll-out of its new image.

Marshall’s marketing director Alex Coombes commented: “From the initial pitch we felt BJL understood our business, brand and objectives. They’ve created an identity which links back to our proud history but has the distinct contemporary edge we are looking for.”

BJL managing director Paul Bentley added: “We’re very proud to be working with such an influential, legendary brand. Marshall has some of the most dedicated fans in music and stands for far more than other amplifier brands: it is a way of life for many whether they know the brand through iconic amps, modern technology or the new record label.

“Our task is to make the iconic brand mean as much to a 20 year old as it does to those who have grown up with Marshall.”

Prior BJL camapaigns include Ronseal,Marriott Hotels and Cash Generator.

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