Roll of honour: what it takes to win a MOMA award

Roll of honour: what it takes to win a MOMA award

As a highly engaging marketing platform, mobile is constantly evolving to meet consumer demand for content and with that, campaigns are ever evolving and breaking the mould.

The Drum Marketing on Mobile (MOMA) Awards celebrate the brands and agencies delivering the best campaigns and strategies that are leading the way in mobile.

But what makes a winner? Following is five examples of the best work awarded in 2017.

uSwitch – Energy Switching App

Most Innovative Use of Mobile

With the launch of QR codes on energy bills, uSwitch saw an opportunity to create a ‘personal energy comparison assistant’ mobile app. For some consumers, the process of finding their billing information and entering it into a website could be a barrier to switching. uSwitch challenged this and came out with an app that allows users to scan their bill’s QR code for an instant, bespoke energy comparison.

Epson Colour Light Output Projectors

Most Effective Mobile Advertising Campaign/Strategy

TotalMedia and Ogury collaborated on a mobile campaign for Epson Colour Light Output Projectors, aimed at an active in-market IT decision maker and consumer target audience. With efficient behavioural targeting, Ogury achieved CTRs of 19.37% for business users, and 20.16% for consumers.

Costa Express

Best use of Location Based Services

Costa Express and GPS app, Waze teamed up to reroute drivers in real time for a great tasting coffee. The two main objectives of this campaign were to drive footfall into Costa Express sites and increase offer and location awareness.

Exodus Travels - "The World Invites you..." #ExodusHeroes

Travel/Leisure/Sports Mobile Strategy/Campaign

With a proven audience on Facebook, the challenge for Exodus Travels was to convert engagement in to bookings while increasing brand awareness. Mobile-first storytelling targeted new audiences with Facebook Canvas. Digital Hybrid and Exodus showcased the passion of tour leaders by introducing people to new destinations through the eyes of a local.

Cheapflights: Chat messenger bot

Best use of Social Media on Mobile

Cheapflights Chat is a Facebook bot which uses the latest Facebook technology to help users find flights and hotels in their Messenger app. The bot was built in a few weeks of Facebook announcing their Messenger developer tools with the aim of creating a useful travel tool that combined several benefits users would normally only get from downloading multiple apps.

Have you created amazing work that should be shouted out about? The Drum MOMA Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.

Sponsors for the awards are: Verve

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