Manchester United Football Club has added another partnership to its kitty, this time with Science in Sport (SiS) as its official sports nutrition partner until May, 2021.
SiS fuel stations will be installed across team's training complex where players and staff will have access to the company’s products on a daily basis. In addition, SiS will provide the club with a dedicated performance nutritionist to advise on nutritional strategies.
The partnership further gives SiS exclusive sports nutrition marketing rights for Europe as reported by Insider Media.
According to Stephen Moon, chief executive of SiS, football is a major growth opportunity for SiS.
Moon said: "This partnership will provide a substantial platform for our marketing efforts in the sport, by interacting with almost 90 million Manchester United fans across Europe.
“We are proud to be in partnership with the world's most popular football club. It is testament to the quality of our science and innovation, product superiority and our best in class banned substance testing.”
Meanwhile, Manchester United recently named Melitta as its official coffee partner.