It’s hard to believe that in 2011, the MarTech landscape was essentially dormant. Although relatively late to the party, the marketing world has jumped gracefully on the tech bandwagon, with the number of technology vendors increasing by 2567% by 2016.
What’s the cause behind this eruption? Well, every advantageous modern marketer knows the key to success is the use of innovative technology.
Yet, the sheer abundance of tech vendors available is enough to send even the most level-headed marketer running for the hills.
If only there was a guide to help them find technology that’s a perfect fit for their marketing plan?
Well, look no further, as Oracle Marketing Cloud, in partnership with the Drum, have a ‘Guide to Building Your Marketing Technology Stack,’ and it can be yours if you download below.