Confectionery brand Mighty Fine has appointed full-service agency One Black Bear to a brief that covers strategic planning, branding, advertising, PR and social media.
The brand, which started life as a small chocolate shop in Camden in 2014, is now stocked in stores nationwide including Harvey Nichols, Selfridges, Waitrose and Sainsbury’s, plus a number of select independent retailers and some international stockists.
Kit Tomlinson, co-founder of Mighty Fine, commented: “One Black Bear is a top quality agency and we are really excited to be working side by side with them to make 2018 a spectacular year.”
Kate Hartshorn, associate planning director at One Black Bear, said: “It's great to be working with such an up and coming business. We've helped them articulate what is special about their brand, developing a positioning that is compelling to trade and consumers alike, and will help fulfill their ambition of becoming a household name.”
One Black Bear has been tasked with relaunching Mighty Fine’s look as well as broadening awareness of the brand.