Snapchat redesign fails to win over fans with overwhelmingly negative App Store reviews

Snapchat rolled out its redesign at the end of 2017

Snapchat’s recently introduced redesign hasn’t won over fans.

Rolled out at the end of 2017, the refreshed look was brought to the UK, Australia and Canada but so far has proved unpopular, with 83% of reviews on the App Store being negative.

According to feedback, many users have complained feeds are ‘confusing’ now they’re no long chronological.

Data from analytics firm Sensor Tower given to tech news site, TechCrunch, reportedly showed only 17% of Snapchat reviews on the App Store were ‘five star’. Taking to Twitter many users have called for Snapchat to return to the previous iteration of the app.

Changes to Snapchat, which included mixing in more adverts, were made to help monetise the service. Speaking about the change in November, Snapchat boss Evan Spiegel warned users and investors:

“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behaviour of our community will change when they begin to use our updated application.”

A spokesperson for Snapchat shrugged off the concerns commenting, “updates as big as this one can take a little getting used to” but added once they “settle in” Snapchat hoped the community will enjoy the new look.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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