According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement.
Wall Street analysts polled by Thomson Reuters expect that Twitter sales fell 5.3% last year to $2.4bn. However, analysts are of the opinion that its sales will rise 6.4% in 2018 to $2.55 bn.
This doesn't come as a surprise for Facebook as Zuckerberg expected the move to have a negative impact on engagement and time spent logged in but believes that a temporary hit is worth it to enhance the wellbeing of members.