Augmented Reality (AR) is set to be the next biggest thing for almost a decade. AR is making a big difference across industries as diverse as medical, automotive and engineering.
As marketers begin to plan their AR campaigns, how can they ensure a return on investment while providing customers with the “wow” factor?
This report, co-written by AR specialists Ads Reality and The Drum Studios, aims to establish just what AR is, what it is not, and how marketers can use it to build brand engagement and sales.
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