Christmas industry matchmaking campaign brings together 300 senior and junior creatives internationally

Father Critmas as featured in the Christmas creative match making campaign

A Christmas campaign run by One Minute Briefs to matchmake creative directors with juniors looking to make their way in the industry has garnered 150 matches in total.

The #MerryCritmas campaign, which first began in 2016, was revived for a second year and saw 300 people sign up to help the potentially career changing drive.

Agencies involved include BBH, AMV BBDO, McCann, TBWA, Ogilvy, Wieden + Kennedy and many others. Creatives and juniors paired came from all around the world; including Dallas, Detroit, Birmingham, Amsterdam, The Nordics, New York, Munich and Toronto.

Nick Entwhistle, a creative at Trunk Agency and co-founder of One Minute Briefs, who led the campaign, commented: “I'm delighted to have been able to bring back the campaign for it's second year.

"Our Trunk team made an incredible film with Father Critmas, and it's great to see the impact #MerryCritmas has had in bringing festive joy to the creative industry all around the world. Big thanks to Asa, Alex, David and the OMBLES for their help in making this year's campaign bigger and better than ever.”

Another element of the campaign activity included the creation of a game featuring Father Critmas and his scathing reviews.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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