Vodafone has brought back its famous pug Cheeka in its latest TVC campaign, with the aim to highlight the strengthening of its network.
The 360 degree campaign has been conceptualized by Ogilvy & Mather India. The six week campaign will run across OOH, radio, print and digital.
Siddharth Banerjee, executive vice president, marketing, Vodafone India, said: "From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the “Network That Follows You” to the refreshed thought of The Data Strong Network which always follows you."
Kiran Anthony, executive creative director, Ogilvy Mumbai, said: Refreshing icons is always difficult. People still remember our first boy and dog ad. and even the line, "wherever you go, our network follows. The challenge was to convey the new network proposition, "we are getting stronger" while retaining the simplicity and charm of our most loved asset."
Sonal Dabral, group chief creative officer and vice chairman, Ogilvy India, said: "We are very excited by this new Vodafone campaign. It’s all about taking the brand to the next level while preserving the past and building the new. The campaign's objective was to bring alive the proposition - the Data Strong Network, in a simple yet evocative manner. Everyone knows that the pug symbolizes the Vodafone network. We decided to build on this equity and tell a story that’s charming and refreshing. True to Vodafone’s voice."