Hyundai joins forces with Grab to expand its mobility services in Southeast Asia

The partnership will help Hyundai explore new opportunities in the sharing economy with Grab.

Hyundai and ride-sharing company Grab have announced a strategic partnership that will expand the South Korean automaker’s innovative future mobility services in Southeast Asia.

The partnership will help Hyundai explore new opportunities in the sharing economy with Grab and enhance its capability to lead future mobility in SEA. The two companies will also jointly explore ways to develop and provide innovative services to SEA customers, including a new mobility service platform that will utilise Hyundai’s eco-friendly models such as the IONIQ Electric.

“Hyundai’s strategic investment in Grab marks the beginning of an exciting new partnership between the two parties, bringing Hyundai one step closer to realizing its vision for future mobility,” said said Dr. Young Cho Chi, chief innovation officer and head of Strategy & Technology Division at Hyundai.

“Grab’s expertise in the Southeast Asian market coupled with Hyundai’s eco-vehicle leadership will bring innovative services to customers. We will continue expanding collaboration with leading mobility service providers in the world.”

In 2017, Hyundai partnered with WaiveCar, launched a car-sharing program that runs on advertising money, using IONIQ Electric model in the US and in October, Hyundai opened its first company-operated electric car sharing service in metropolitan Amsterdam, Netherlands, before handinf over the first fleet of IONIQ hybrid models for the new Stadtauto (meaning ‘city car’) car sharing service in Vienna, Austria, a month later.

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

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