AdAsia Holdings reorganises under new holding company AnyMind Group

AdAsia, CastingAsia and TalentMind will form AnyMind Group. Photo: AdAsia

Digital ad platform AdAsia Holdings announced today (11 January) it is reorganising, a move that will see the company come under a new holding company called AnyMind Group.

At a press conference in its Thailand office this afternoon, the company unveiled the new logo of AnyMind Group and business structure, which will see AdAsia’s data-driven influencer marketing service, CastingAsia, become a standalone business.

AdAsia and CastingAsia will also be joined by a new human resource technology company call TalentMind, which uses an AI-driven recruitment optimisation platform and will be launched in four phases. It aims to help companies find the candidate who best fits with hiring requirements and organisational culture.

“TalentMind is our first venture outside of marketing and advertising technology, and the establishment of AnyMind Group signals our intention to scale and innovate across industries through SaaS-based solutions,” said Kosuke Sogo, co-founder and chief executive of AnyMind Group.

“The name AnyMind was derived from our focus on intelligent solutions and our scalability into any industry. The new logo represents our global ambitions and is similar across all our businesses. Ultimately, we want to power businesses and professionals with a suite of AI-based solutions, enabling them to easily achieve greater scale and efficiency within and across departments.”

CastingAsia, which was launched in August 2016, will house the CastingAsia Platform, an AI-driven influencer marketing control panel than leverages computer vision, natural language processing and deep learning to drive smart matching, engaging, influencer relationship management, reporting and fraud detection.

The platform also includes the CastingAsia Marketplace, an efficient, scalable and trustable performance-based marketplace that connects micro-influencers to brands and CastingAsia Engagement, a managed service solution that provides marketers with local and regional influencer marketing expertise and campaign execution.

AnyMind has also tapped the former head of global partnership development at Vietnam-based iCare Benefits, Shingo Hayashi to take on the newly created role of regional head at CastingAsia, where he will report to Sogo.

“The new platform differentiation allows us to provide both marketers and influencers with more specialized resources,” explained Sogo.“With CastingAsia Marketplace, marketers will have access to thousands of micro-influencers, providing exciting scale to influencer marketing campaigns at the grassroots level.”

Since starting operations in April 2016 as AdAsia Holdings, the 21-month-old company has expanded into 10 offices in nine countries. It generated US$12.9 million in revenue in 2016 and saw 30% quarter-on-quarter revenue growth in 2017 whilst operating at a profit. The company has also grown to 250 staff, with a target headcount of 400 by 2019.

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Shawn Lim

Shawn Lim is a reporter at The Drum, covering industry news around the Asia Pacific region with a focus on Singapore and Southeast Asia. Based in Singapore, he has worked across photography, video and online, covering a range of subjects including current affairs and sports.

Before Game of Thrones, he was a huge Breaking Bad fan. He does CrossFit and yoga to stay healthy.

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