US Creative Work of the Week: State Farm reminds people not to forget to give after holidays are over

Don't You by State Farm promotes giving at all times of year

People give plenty during the holiday season, and that includes to those most in need. But often when the holidays fade into memories, so do those who still need our help. That's the concept behind a State Farm ad that reminds people to continue to give even when the tree and tinsel have come down.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through 'Don’t You,' a touching film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round, using a poignant cover of the Simple Minds song 'Don't You (Forget About Me)' by Willis Earl Beal, as scenes of the holidays at a shelter fade to sadder images.

For its humanity and care of the subject, our voters chose it as our US Creative Work of the Week.

If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.

See the spot by clicking the Creative Works box below.

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Kyle O'Brien

I am a reporter for The Drum covering a wide array of topics but always trying to tell the best stories possible. I am a former west coaster from California and Portland, Oregon, now living in Pennsylvania — with time spent in NYC each week.

I also play saxophone professionally.

All by Kyle