One third of Chinese internet users hail rides digitally

Ride hailing apps used by one third of online Chinese

For the online Chinese populous, the convenience of getting a lift via an online service is too good to miss, according to new eMarketer data.

According to the research firm, one third (31.5%) used an apps like Didi Chuxing and Dida Pinche, or Uber for anyone outside China, in 2017. This number will rise to 38% by 2019, or 290.3 million people.

Despite these businesses only really launching in China three years ago, they now claim a large proportion of internet users. Emarketer puts this down to the low cost and ease of the services.

However, tighter regulation from the Chinese government may see this growth tapering off, according to the research. Perhaps that is why Didi Chuxing is looking outside China, after investing in app Taxify last year.

Shelleen Shum, eMarketer’s senior forecasting analyst, said: “Though partly attributable to lavish subsidies doled out to attract passengers, the inability of public transport infrastructure to keep pace with the rapid urban migration and a general enthusiasm for new technology has helped to popularize transport sharing in China. Despite recent attempts by the government to regulate ride sharing in China, we expect demand for transport sharing services to continue to grow.”

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte