Bella Hadid beats Kendall Jenner to the crown of brands’ most coveted celebrity endorser

Bella Hadid tops the list of brands' most coveted endorsers

Models Bella Hadid, Kendall Jenner and Gigi Hadid have been named as the top celebrity endorsers of 2017, according to new research from Celebrity Intelligence.

The engagement company scraped 60,000 celebrity profiles to compile the top 20 list based on the volume of endorsements each luminary bagged last year. Bella Hadid jumped six places to land on top of the pile, having inked 14 endorsement deals with designer brands such as Versace, Bulgari, Fendi and Alexander Wang.

The report noted how her social following (amounting to 960,000 fans on Twitter and 16.4 million on Instagram) strongly favours brands such as Chanel and Christian Dior, making Hadid a shoe-in for luxury labels looking to wield celebrity influence.

Her older sister Gigi came in third place, having worked with brands such as Vogue Eyewear and Moschino and launching her own collection with Maybelline New York. Kendall Jenner of Kardashian fame was named second on the list, having weathered her controversial Pepsi storm to score deals with Adidas, Alexander Wang, Daniel Wellington and Topshop.

The diver Tom Daley was named the top male on the list, as well as the most influential Brit. Inking contracts Lynx, Spotify, Sainsbury’s and British Airways, Celebrity Intelligence has put his success in the endorsement sphere down to his international appeal and his penchant for vlogging.

Researchers noted a trend for brands favouring models-turned-influencers in 2017, while the inclusion of marijuana fans Snoop Dogg and Slick Woods showed labels haven’t shied away from controversy altogether .

1. Bella Hadid

....

A post shared by (@bellahadid) on

2. Kendall Jenner

A post shared by Kendall (@kendalljenner) on

3. Gigi Hadid

4. Tom Daley

5. Kim Kardashian West

6. Jasmine Sanders

Mmmhmmm A post shared by Jasmine Sanders (@golden_barbie) on

7. Taylor Hill

⭐️

A post shared by Taylor Hill (@taylor_hill) on

8. Karlie Kloss

U A post shared by Karlie Kloss (@karliekloss) on

9. Sofia Richie

10. Demi Rose Mawby

11. Snoop Dogg

Guess who’s on. G. G. N. This week. K. B. yessir

A post shared by snoopdogg (@snoopdogg) on

12. Charlee Fraser

Hurry up and wait.. #HM A post shared by Charlee Fraser (@charleefraser) on

13. A$AP Rocky

14. Sam Quek

#NewerProfilePic #ChangedMyMind #TooMuchLegNotEnoughFace A post shared by Samantha Quek (@samquek13) on

15. Chris Hughes

16. Adwoa Aboah

17. Steve Aoki

This is gonna be a year @officialbelaire

A post shared by Steve Aoki (@steveaoki) on

18. Joan Smalls

In the mood for holiday shopping???? @americanamanhasset A post shared by Joan Smalls (@joansmalls) on

19. Yara Shahidi​

Out here in these NYC streets #grownish ⚡️

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on

20. Slick Woods

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

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