Unicorn Cosmetics, a Kent-based producer of make-up, lashes and accessories, has appointed Manchester digital marketing agency Return to take charge of its paid search and social activity.
Return will also deliver conversion rate optimisation campaigns for the beauty brand, founded in September 2016 by ‘unicorn beauty’ obsessive Mel Blue, after struggling to find the perfect natural eyelash on the market. Since launch, the brand has experienced rapid growth, working with retail outlets including Beauty Bay, Urban Outfitters and Dolls Kill in the US.
Unicorn’s product range include sets of colour-changing make-up brushes in the shape of unicorn horns and mermaid tails.
On her decision to appoint Return, Blue said: “I'm thrilled to be working with such a prestigious marketing company. They’re such a lovely team and really went that extra mile to understand my brand and our growth plans. I’m excited for the future with Return.”
Unicorn Cosmetics is the latest beauty brand to partner with Return, following the agency’s recent appointment by award-winning hair extensions company Beauty Works to take control of its paid media campaigns.