Swiggy rolls out its first TV campaign to strengthen its presence beyond digital

Swiggy rolls out its first TV campaign to strengthen its presence beyond digital

Indian online food delivery app Swiggy rolled out its first integrated ad campaign with the aim of showcasing how it is changing the way India eats.

As part of the campaign, Swiggy has come up with five spots showcasing different occasions like a house party, cooking gone wrong, parents out of town, unexpected guests and game nights, when people order food.

The spots are conceptualized by Lowe Lintas Bengaluru. The brand film is complimented by Swiggy’s campaigns on channels such as out-door and digital.

Srivats TS, vice-president, marketing at Swiggy said: “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users.”

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