KFC takes a page out of Donald Trump’s playbook in parody tweet about McDonald’s

KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to rag on fast-food rival McDonald’s.

On Wednesday, KFC’s UK and Ireland Twitter account tweeted:

The brand’s jab is clearly parodying a tweet that Trump sent out earlier this week that proclaimed his “Nuclear Button” is “much bigger and more powerful” than North Korean leader Kim Jong-un’s. The president’s tweet was in response to Kim Jong-un’s New Year’s speech, in which he stated that he has a “nuclear button” whose strike could threaten the US.

Trump has since been largely criticized for sending the tweet, particularly because he doesn’t actually have a nuclear button.

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Minda Smiley

Minda Smiley is a senior reporter at The Drum covering brands. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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