In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry.
All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action.
From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes the industry can make, what keeps these creatives going in an ever-changing world and how greater diversity can grow the business.
Leading into the new year, this series will reveal more of The Drum's global Woman of the Year award nominees.
Today, we speak to Thea Hamrén, Creative Director at Mr. President.
From your experience and point of view, how does a more diverse creative team create better work? What have been some examples of that in action?
From being that one girl in a room of 15 creatives, being asked "So, what does the girl think?" in the start of my career, to where I've got to today, things couldn't be more different. Now, working in a very balanced creative team that actively work with diversity questions, there's no doubt in my mind that balance is a trigger for brilliance.
How are the conversations around creativity, and specific work/projects, different with a more gender balanced team?
With a more gender balanced team, you get diversity of thought and insight. This naturally amounts to a larger pot of angles and ideas, and makes for more interesting discussions.
What changes around inclusion should the entire industry embrace today?
Taking a serious look at the current composition of people in any group, through a diversity lens.
With all of the issues women face in the creative sector, what keeps you in the industry?
As a woman in this industry, I truly feel that there couldn't be a more exciting time than right now, and tomorrow. Change is happening and there's real opportunity to be a part of inventing the future. A chance to not just be a woman in this industry, but a thought leader that helps define it. There's no place I'd rather be.
Will greater diversity in the industry ultimately save/grow it?
I strongly believe that greater diversity will help modernise our industry and make it more relevant, profitable and fun!
The Drum Creative Awards puts creativity back in the spotlight and flies the flag for creativity during the digital revolution. These global awards are open to advertising agencies, design consultancies, digital agencies, production companies, marketing agencies, PR and more.
To register your interest for 2018, go to the event website.
This years awards were sponsored by: Facebook Creative Shop and One Minute Brief and partnered with: Creative Equals.