As part of the promotional strategy of Netflix New Year’s Eve special, Equanimity, Dave Chappelle, has urged fans to take pictures of themselves holding a cutout of him at landmarks around the globe.
Th campaign, which launched on website theCHIVE, aims to support The Ellington Fund, an organization established in 1978 to serve as the charitable arm of the Duke Ellington School of the Arts (DESA).
The Ellington Fund administers and supports several programs and activities that are not funded by the DC Public School System (DCPS).
The campaign will donate $1 for every photo submitted on Facebook, Instagram, or Twitter with the hashtag #ChappelleParty. ‘Flat Stanley’ versions of Chappelle will also be handed out at comedy clubs across the country and included in theCHIVE’s e-commerce delivery service for any merchandise ordered during this period.